‘BOORITO’ 2013 WILL TREAT CHIPOTLE CUSTOMERS IN FANCY DRESS TO £2 BURRITOS WITH ALL FUNDS TO THE JAMIE OLIVER FOOD FOUNDATION
London, 27 September 2013 – Chipotle Mexican Grill, which now has six restaurants across London, including Wimbledon, Soho and Islington, has announced the return of its popular Halloween fundraiser, ‘Boorito’.
This Halloween, Thursday, 31 October, Chipotle will treat customers wearing fancy dress to a burrito, burrito bowl, salad, or order of tacos for only £2 between the hours of 4 p.m. and closing. Proceeds from the fundraiser, up to £10,000, will benefit the Jamie Oliver Food Foundation.
Jacob Sumner, UK MD for Chipotle comments: ‘We are committed to changing the way people think about and eat fast food, and through our annual ‘Boorito’ fundraiser we have been able to impact organisations that are better for our food system. This year we are working with the Jamie Oliver Food Foundation, supporting their campaign for better food knowledge.’
Chipotle, which hails from the USA where it operates over 1,500 restaurants, opened its first restaurant outside North America, at Charing Cross Road in central London, back in 2010.
Chipotle has been instrumental in establishing a new kind of thinking about fast food in the U.S., what it calls ‘Food with Integrity’, and it continues to bring the same food philosophy to London. In 2012 Chipotle in the UK was recognised by Compassion in World Farming at the annual Good Animal Welfare Awards and was awarded a Good Chicken Award and a Good Pig Award; Chipotle was praised for its approach to the sourcing of its raw ingredients but in particular for its commitment to using free-range pigs for its pork carnitas and RSPCA Freedom Food certified poultry for its chicken dishes.
To participate in the fundraiser, simply go to any Chipotle restaurant in London, between 4 p.m. and closing, on 31 October, in fancy dress, and purchase any Chipotle menu item for only £2.
CHIPOTLE RESTAURANTS IN LONDON:
114-116 Charing Cross Road WC2H 0JR
101-103 Baker Street W1U 6HQ
181-185 Wardour Street W1F 8WF
334 Upper Street N1 0PB
92-93 St Martins Lane WC2N 4AP
40 Wimbledon Hill Road SW19 7PA
For more information and details of opening times, please visit: www.chipotle.co.uk