What’s On: London’s immersive dining phenomenon: Gingerline

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New event - The Hideout - at a mystery location from November 2013.

Gingerline, the pioneers of underground immersive dining, is offering the capital's most 
daring diners and fun-seekers the chance to be transported to a parallel-reality where 
cutting-edge food, art, performance and festivities collide. Taking place at a top-secret 
location on the East London Line, revealed to guests just 60 minutes before the event begins, 
the only thing Gingerline guests can expect is the unexpected. 

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For their last project, Gingerline HQ 10,000 intrepid diners crossed the threshold during 
the last 8-month sell-out run, each buying a ticket without knowing a single detail about 
where or what the experience would entail and, once back in reality, no-one broke the Gingerline 
Code of total secrecy. Now Gingerline is taking immersive dining to the next level with its most
 exciting and ambitious event to date – The Hideout – and it is inviting your readers to join 
them on this new riotous odyssey. 

Founded by three years ago by Suz Mountfort & Kerry Adamson (two adventure-loving food fanatics) 
as an experimental pop-up art and food project, Gingerline has cavorted and cartwheeled through
 nine different ventures. Gingerline set the trend in motion, and continues to be the Gold Standard
 – or should that be Ginger Standard – for London's alternative dining scene. Its high-quality 
creative concoctions have drawn comparisons with Punch Drunk and You Me Bum Bum Train, but with 
delicious four-course feasting, a welcome drink, menu keepsake and an extraordinary night of 
revels and revelations to boot. 

Tickets will go on sale via their website www.gingerline.co.uk at 9am on September 30th for 
The Hideout adventure commencing in November 2013. Tickets will cost £50 for Wednesdays and 
Thursdays, and £55 for Friday and Saturday evenings. Please note that previous events have 
sold out at lightening speed, so your readers are advised to book early to avoid missing out. 
The event will run throughout November and December 2013. A small number of advanced bookings 
are available for groups of 20+. Further details are available by contacting 
bookings@gingerline.co.uk

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Take a jaunt on the Gingerline: Gingerline is powered by innovation and runs on the rails 
of secrecy: on the night guests receive a text message inviting them to one of the stations 
along the East London Line (increasingly known as the Gingerline), 60 minutes before the event 
begins. This prosaic text is your gentle introduction to the extraordinary journey ahead. 
From the station guests are guided to an unusual, top-secret location. Gingerline's revels 
always include a welcome drink and four-course fine dining banquet – but all else will remain 
beyond the realms of prediction. 

Past events have seen guests tumble through labyrinthine corridors of doors, into the surrealist 
world of a mad puppeteers workshop in Forest Hill, or submerged in a dive'n'dine experience in 
a Shoreditch submarine mess hall, with "porthole" projections revealing deep sea delights. 
The Secret Order of the Gingerline drew guests into a candlelit Canonbury chapel, for an 
evening that was part bacchanalian booze-up, part Ginger-cult rite of passage. Guests enjoyed 
a banquet boasting bone marrow delicacies, all watched over by hooded performers and the 
approving faces of the saucy stained-glass windows, glinting across the room. 

Only the Brave Will Dine!
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