Last night: International super-stars Sienna Miller and James Franco hosted VIPs, celebrities and influencers, including Poppy Delevingne, Peaches Geldof and Laura Bailey to name but a few, for the global reveal of BMW’s new electric car, the BMW i3 at Old Billingsgate Market.
Guests turned up in suitable attire adhering to the cocktail dress theme with stars Sienna Miller in a gorgeous Dolce & Gabbana sundress with Charlotte Olympia shoes and James Franco cutting a fine dash in a dark tailored GucciSuit. The fashion pack were out in force with fashion pioneer Laura Bailey wearing a Trager Delaney pink structured skirt, Prada baby-blue knit jumper with a crisp white YSL shirt finished off with a Christopher Kanejewelled clutch whilst friend of Sienna’s and Chanel muse Poppy Delevingne donned a pair of black cigarette pants from Missoni oozing effortless chic with a black top and casual denim shirt from Mother.
DJ for the night and rock star/fashion royalty Amber Le Bon stayed true to her heritage whilst giving a nod to the apparent end of the heat wave in a long sleeved autumnal coloured Moschino dress paired with rock star studded peep-toe sling backs whilst Royal in the making Donna Air arrived solo away from her boyfriend James Middleton showing off her envious figure off in Louis Vuitton black shirt and studded organza skirt with eye catching Markus Lupfer shoes topped off with a Biondi castana bag.
Stylist to the stars Grace Woodward and Britain’s next top more arrived with a heavy baby bump in an a-symmetrical, structured cream, pannelled dress matched with a snakeskin belt and snakeskin bag and her iconic glasses. Irish pocket rocket and presenter Laura Whitmore defied the dramatic skies and impending rain storm in a gorgeous short yellow shift dress from Motel Rocks contrasting with jet black Kurt Geiger suede court shoes and aJimmy Choo clutch. Boho mum of two Peaches Geldof took time out of her busy schedule to co-ordinate a chic ensemble consisting of cigarette pants, black and white striped crew necked T-shirt and a leather jacket teamed with eye-catching heels and a classic Chanel 2.5 bag.
The launch of the BMW i3 represents the dawn of a new era for electric mobility. The first series-produced vehicle from the BMW i brand is also the world’s first premium car with an all-electric drive system, which goes to an impressive 150kph. The design, space concept and driving characteristics of the BMW i3 are part of an overall package that opens up an all-new experience of emission-free mobility.