Right, we’re not joking around here! It isn’t often that we come across an event that we would literally sell a kidney to attend, however this my friend is one of them! It looks like it’s going to be FREAKIN’ AWESOME!
The House of Peroni has been created to celebrate the new wave of contemporary Italian culture. Visionary Italian artists, designers, chefs & musicians will be taking up residence at The House of Peroni at 41, Portland Place, W1 for the month of July.
Here, guests can taste the evolution of Italian food with the Michelin-starred Costardi brothers providing an exciting, bespoke menu. Master mixologist Gerry Calabrese will be serving up specially created drinks, distilled from the very essence of Peroni Nastro Azzurro.
The House will showcase extraordinary work from the likes of Formafantasma, Carlo Bernardini and Andrea Morgante. Alessio Natalizia from acclaimed DJ Duo, Walls will provide the soundtrack for the house.
A daily schedule of design, fashion and food focused events and master classes will be taking place throughout July. Developed in conjunction with the new wave of contemporary Italian talent, guests will be able to book a place to a wide variety of immersive creative experiences via The House of Peroni website www.thehouseofperoni.com.
An ambitious project that showcases the work and ideas of some of the biggest established names, as well as exciting new talent from across Italy’s creative arts has been announced today by Peroni Nastro Azzuro.
In what is the first project of its kind the premium Italian style brand has appointed an Italian Creative Council from across the creative arts, who have been commissioned by Peroni to deliver innovative new work. The work will be revealed in a unique immersive design experience, which will open its doors for a month long residency at 41 Portland Place in central London in July.
Called The House of Peroni, it has been developed to celebrate and showcase the spirit of Italian creativity – the people, their work and the ideas – that are informing the creative landscape of tomorrow. It will provide guests with a unique space to see, touch and interact with the work and ideas from the Creative Council, which includes the celebrated architect Andrea Morgante (Shiro Studio) and designer Giovanni Alessi.
As well as making their own contribution, Council members have identified young Italians who represent the new wave of Italian creativity whose work will also be featured in The House. It includes installations from the likes of acclaimed artists Ludovica Giosci and Giacomo Lion.
A programme of daily events being hosted at The House throughout July will provide a unique opportunity to meet with members of the Creative Council and Contributors and see the ideas and Italian inspiration behind their work.
The Creative Council includes:
Andrea Morgante: Credited for co-designing the Enzo Ferrari Museum in Modena, this celebrated architect and product designer is providing work commissioned specifically to be showcased in The House in July, as well as hosting a unique discussion around the influence of Italy on the London skyline.
Forma Fantasma – This design duo, whose intriguing pieces meld form and function in a unique, future-facing fashion, will be providing a unique reinterpretation of their acclaimed Botanica collection within The House. They will also provide the rare opportunity to be immersed in the inspiration behind their creations during an interactive talk in The House.
Carlo Bernardini: The celebrated Italian artist’s futuristic light installations run through the heart of the July residency, which will opens its doors to a specially commissioned, imposing body of contemporary work set against the juxtaposition of the traditional Georgian townhouse interiors seen at 41 Portland Place.
Giovanni Alessi : Alessi changed the game with their simple yet stylised home-wares, which imbues everyday products with a profoundly simple aesthetic. Rising star Giovanni brings knowledge that spans generations to two workshops to be held within The House and oversees the creation project to be revealed in July.
Piero Lissoni : The celebrated minimalist designer has become a leading figure in his field due to his advocacy of elegantly simple ideas and brings his minimalistic approach to the creation project.
Carlo Brandelli: Also talking part in the creation project is this multi-disciplinary creative whose modern aesthetic principles push the boundaries between fashion, art and design.
As well as making their own contribution, the Council have identified young Italians whom they believe that represent the new wave of Italian creativity whose work will be featured in The House of Peroni.
The contributors include:
Ludovica Giosci : A young, celebrated, fine artist who merges jarring social commentary with loud, maximalist screen-printed and digitally created wallpaper installations. Her site specific work will provide the inspirational backdrop to a series of immersive events and workshops within The House.
Giacomo Lion : A new-wave, thread installation artist -Giacomo Lion – is largely touted by Milanese gallerists as the next big thing and brings his ethereal work to the July residency in the form of geometric thread sculptures and imposing installations.
Martino Gamper : Famed for his “100 chairs in 100 days” exhibition showcased from Milan to San Francisco and beyond , Martino Gamper is an East London based artist who will bring his unmistakable aesthetic to The House of Peroni creation project.
In addition to the residency in July, The House of Peroni is launching online at http://www.thehouseofperoni.com providing a permanent window into the realms of Italian fashion, design, art and cuisine.